Emergency Jobs Go to the
First Person Who Responds.
Make Sure That's Always You.
A homeowner with a burst pipe or a broken boiler calls three businesses. The first to reply gets the job. WebPunkz fires a text-back within seconds of every missed call and follows up every online enquiry within 60 seconds — day or night, all year round.
Gas Safe registration displayed prominently. Boiler service bookings automated. Live in 10–14 days.
Speed of response is
everything in this trade.
Plumbing and heating is one of the most time-sensitive trades in the UK. When something goes wrong, customers want someone now — not in two hours when you've checked your messages.
A pipe bursts at 7am. The homeowner calls three local plumbers. You miss the call. You call back two hours later.
→ They booked the one who responded within minutes. Missed call text-back would have kept them waiting for you.
A homeowner's boiler breaks down in January. They fill in a contact form at 10pm. You see it the next morning.
→ AI sent a response at 10:01pm. Another business did not. You have the appointment.
Your website has no separate page for boiler installations, annual services, or landlord gas safety certificates.
→ We build dedicated pages for every service — each one targeting the right local search terms.
Landlords need annual gas safety certificates. You have no system to remind them or capture their renewals proactively.
→ Automated follow-up and a landlord services page turn one-off jobs into reliable recurring work.
Your Gas Safe registration number is not visible on your website or van — customers can't easily verify it.
→ Gas Safe badge displayed prominently with your registration number on every page of your site.
You're relying entirely on word of mouth — busy in summer, slow in winter when heating jobs are at their peak.
→ An always-on system generating local enquiries regardless of the season or your referral flow.
Built for how plumbing
and heating businesses work.
Emergency response speed. Seasonal boiler demand. Recurring landlord work. The system is built around the realities of running a plumbing and heating business in the UK.
Missed Call Text-Back
Every missed call triggers an instant text from your business — before the customer has even decided to call the next plumber on the list. The most valuable feature for any plumber or heating engineer.
AI Follow-Up (60 Seconds)
Every web form and enquiry — emergency or planned — gets a personalised text and email response within 60 seconds. At any time of day or night. No lead goes cold while you are on a job.
Smart Plumbing Website
Gas Safe badge prominent. Separate pages for boiler installation, annual service, emergency plumbing, bathroom fitting, and landlord certificates. Fast, mobile-first, SEO-optimised locally.
Landlord Services Page
A dedicated page targeting landlords and letting agents for annual gas safety certificates, boiler servicing, and compliance work — one of the most reliable recurring revenue streams in the trade.
Boiler Service Booking
Customers book annual services and planned work directly into your calendar. Confirmation and reminder automated. Turn boiler service season into a fully booked diary without a single back-and-forth call.
CRM & Job Pipeline
Every lead organised by job type — emergency, boiler install, service, landlord certificate, bathroom fit. See exactly what's in the pipeline, what needs following up, and what is booked.
Nurture Sequences
For bigger planned jobs — boiler replacements, full bathroom fits — automated follow-up runs for 7–14 days if a prospect does not book immediately. Keeps you front of mind without you chasing manually.
Review Automation
After every completed job, a review request goes to Google automatically. Heating customers who've just had a boiler installed before winter are highly motivated reviewers.
Local SEO
Every page targets the searches your customers are making — "emergency plumber [town]", "boiler installation [area]", "Gas Safe engineer near me". Ranking for these terms puts you in front of high-intent customers at the moment they need you.
From missed call to
booked job — automatically.
Emergency Call Comes In
A homeowner with a burst pipe, no hot water, or a broken boiler calls your number while you're on another job. You can't pick up. Previously, this was a job lost.
Automatic Text Within Seconds
"Hi, it's [Your Business] — sorry we missed you, we're on a job. Tell us what's wrong and we'll get back to you immediately, or tap here to book online." They feel attended to before the call even ends.
Lead Captured and Organised
They reply via text or fill in the online form. Their details, job type, and urgency are captured into your CRM immediately. You receive a notification. Everything is in one place.
AI Follows Up Online Enquiries
Any web form or email enquiry receives a personalised response within 60 seconds — referencing whether it's emergency or planned work and inviting them to book directly or confirm their details.
Job Booked and Confirmed
For planned work — services, installations, landlord certs — they book directly into your calendar. Confirmation and reminder fire automatically. You show up prepared, they're expecting you.
Review Request Sent After
Job done — review request fires to Google automatically. A homeowner who's just had hot water restored or a new boiler installed in January is exactly the kind of customer who leaves a detailed, glowing review.
Two separate services.
Start with the system. Add ads when ready.
The Lead Machine is your foundation — website, follow-up, and CRM on a monthly subscription. Done For You Meta Ads is a separate service, priced independently, that you add to drive more traffic into your system.
- ✓ Leased smart plumbing website
- ✓ Gas Safe badge & registration number
- ✓ Landlord services page
- ✓ Local SEO — emergency & planned
- ✓ Click-to-call & enquiry forms
- ✓ Missed call text-back
- ✓ Basic CRM — all leads captured
- ✓ Monthly performance report
- ✗ AI follow-up sequences
- ✗ Booking calendar automation
- ✓ Everything in Launchpad
- ✓ AI follow-up within 60 seconds
- ✓ 7-day nurture sequence
- ✓ Boiler service booking calendar
- ✓ Full CRM & job pipeline
- ✓ Unified multi-channel inbox
- ✓ Review request automation
- ✓ Monthly strategy call
- ✓ Priority support
- ✓ Premium 10-page website
- ✓ Full Lead Machine included
- ✓ Dedicated page per service type
- ✓ Emergency callout page
- ✓ Boiler brand & model showcase
- ✓ Advanced local SEO & schema
- ✓ Dedicated account manager
Meta Ads for Plumbing & Heating Businesses
Facebook and Instagram campaigns targeting homeowners in your area who need plumbing, boiler installation, or heating services. Every lead followed up by AI within 60 seconds. Seasonal boiler campaigns ahead of winter. Managed entirely by us.
Ad spend is paid directly by you to Meta — it never passes through WebPunkz. Minimum recommended: £500/month. We advise on the right budget for your area on the discovery call. The Lead Machine foundation is recommended before adding Meta Ads so every lead from your campaigns is followed up instantly and properly. View full Meta Ads details →
Plumbers & heating engineers —
questions answered.
No — they are two completely separate services invoiced independently. The Lead Machine is your core system: a leased smart website, missed call text-back, AI follow-up within 60 seconds, CRM, and booking automation — from £197 per month. Done For You Meta Ads is a separate optional upsell — Facebook and Instagram campaign management from £1,447 per month management fee, with your ad spend paid directly to Meta. You can take either independently or both together.
It is arguably the single most valuable feature in the system for plumbers and heating engineers. Emergency callouts — burst pipes, boiler breakdowns, no hot water — go to the first business that responds. When you are mid-job and cannot safely answer the phone, the missed call text-back fires within seconds, letting the customer know you are on a job and inviting them to tell you what they need. In most cases, this keeps them from calling the next plumber on the list.
Yes. The website includes a dedicated landlord services page targeting letting agents and landlords searching for annual gas safety certificates, boiler servicing, and compliance work. The system can also be configured with an automated renewal reminder sequence — so landlords who used you the previous year receive a timely nudge ahead of their certificate expiry. Landlord certificate work is reliable, recurring revenue and the system is set up to capture as much of it as possible in your area.
Yes. The booking calendar in the Lead Machine allows customers to book annual boiler services and other planned work directly into your diary — without you needing to speak to them first. Automated confirmation and 24-hour reminder messages fire before every booking. During boiler season, this can fill your diary with service appointments without a single phone call to arrange them.
Yes — prominently and without exception. Gas Safe registration is displayed in the website header, on every service page, and in the footer — including your registration number, which customers can use to verify your credentials on the Gas Safe Register. This is legally important for any business carrying out gas work, and commercially important because customers actively look for Gas Safe registration before contacting a heating engineer.
10–14 working days from the discovery call. We need your Gas Safe registration number, your logo, the services you offer, the areas you cover, and any photos of your work or your team. We write all the copy — including the landlord services page, emergency callout page, and all local SEO content. You review and approve — then we launch with the missed call text-back and AI follow-up live from day one.
Stop Losing Emergency Jobs
To Slow Responses.
Book a free 15-minute audit. We will show you the missed call text-back and AI follow-up working live, review your current setup, and tell you exactly what it would change for your plumbing or heating business.
No pitch. No pressure. 15 minutes. Honest assessment.