Fresh Meal Prep Co High-Protein Campaign Case Study | WebPunkz

Fresh Meal Prep Co High-Protein Campaign Case Study (No Prep No Stress)

At WebPunkz, we don’t just “run ads”. We build lead-to-sale systems that make it easy for the right people to take action and easy for the business to scale without chaos.

This case study is a behind-the-scenes look at our collaboration with fresh! the meal prep co. on their High-Protein campaign, built around one clear promise:

No Prep. No Stress.

The challenge

Fresh had a strong product and a clear customer need high-protein meals that save time and remove the mental load of planning.

The real challenge was turning interest into action consistently:

• People needed to understand the offer fast

• The journey had to feel simple on mobile

• Leads needed quick answers (delivery, options, goals)

• Follow-up had to be friendly, fast and personal

• The strategy needed a local-first focus to maximise efficiency and retention

The goal

Build a campaign that consistently generates:

• Qualified local leads

• New customers week by week

• A smoother experience that reduces “drop off” between click → decision → order

What we built (the full funnel)

1) A high-converting landing page

We designed a landing page to do three jobs quickly:

• Hook: who it’s for + what problem it solves

• Trust: why this is the easiest path to high-protein nutrition

• Action: clear calls-to-action with a smooth, low-friction flow

The priority was speed and clarity less waffle more confidence.

2) Targeted Facebook & Instagram ad campaigns

Next, we launched Meta campaigns built to stop the scroll and drive the right traffic:

• Clean, punchy creatives built for mobile attention

• Copy that sells the feeling (less stress, more structure, more energy)

• A local targeting approach to keep lead quality strong and fulfilment efficient

This local-first focus helps reduce wasted spend and improves the chance of repeat customers.

3) AI chat funnel (to guide and reassure)

To reduce friction and handle common “pre-order” questions, we built an AI chat funnel that guides people naturally through:

• “How does it work?”

• “Is this right for my goal?”

• “What meals do I get?”

• “How delivery works”

• “I’m new to meal prep — where do I start?”

Instead of leaving people to bounce, the chat helps them move forward with confidence.

4) Tailored SMS follow-ups (to keep leads warm)

Most leads don’t need more pressure — they need a timely nudge and a clear next step.

We built personalised SMS follow-ups to:

• reconnect fast while intent is high

• keep the tone human (not spammy)

• guide the next action (view options / order / ask a question)

Speed + clarity = conversions.

Why this works (the simple truth)

This funnel converts because every step supports the next:

Ads = attention
Landing page = clarity + trust
AI chat = guidance
SMS = momentum

It’s one connected journey — not random marketing pieces.

What’s next

We’ll keep optimising based on real user behaviour:

• creative testing (winners → variations → scale)

• landing page improvements from click/scroll data

• refining chat prompts based on real customer questions

• tightening SMS timing to reduce drop-off

Want a system like this for your business?

If you want more leadsanda better conversion journey — without your team doing constant manual follow-up — that’s what we build.

WebPunkz — Your Lead Magnet.