ECO4 Lead Generation Case Study: How WebPunkz Built an AI-Qualified Funnel for 0800 Repair

At WebPunkz, we don’t believe in chasing volume for the sake of it.
We build systems— intelligent automated lead ecosystems designed to create clarity, efficiency and control.

This case study breaks down how we partnered with 0800 Repair to design and deploy a high-precision ECO4 lead qualification campaign across the Tees Valley, using Meta ads, automation, and AI-powered filtering.

This was not a sales campaign.
It was a business blueprint built to qualify homeowners before engineers were booked — protecting time, budgets and operational capacity.

Campaign Overview – ECO4 Lead Qualification in Tees Valley

The objective was simple, but strategic:

• Reach Teesside homeowners likely to qualify for the ECO4 scheme

• Pre-qualify households based on EPC and property indicators

• Use AI and automation to remove manual admin

• Deliver structured, high-quality leads into the WebPunkz CRM

• Allow the ECO4 team to confidently arrange surveys and serve properties

The outcome wasn’t just leads — it was operational clarity on good quality leads.

The Challenge With ECO4 Lead Generation

The ECO4 scheme is powerful, but complex.

Eligibility depends on multiple variables, including:

• Property type

• EPC rating

• Household circumstances

• Changing government rules

Running traditional “sales-style” advertising in this environment often results in:

• Poor-quality enquiries

• Confused homeowners

• Wasted engineer visits

• Admin overload for internal teams

For ECO4 to work at scale, qualification must come first.

The WebPunkz Strategy – Qualification Before Conversion

Instead of advertising “free grants” or pushing incentives, we positioned the campaign as a helpful eligibility check.

No hype.
No pressure.
Just clarity.

This approach built trust with homeowners while ensuring only suitable properties progressed further.

Traffic-Light EPC & Eligibility Logic 🚦

At the heart of the system was a traffic-light qualification model, designed to simplify complex grant logic:

• Green– Strong likelihood of ECO4 eligibility

• Amber– Requires further assessment

• Red– Not eligible (but captured for future schemes)

This logic ensured that engineers were only dispatched to homes that made sense — saving time and cost.

What WebPunkz Built for the ECO4 Campaign

Meta Ads for ECO4 Lead Generation (Facebook & Instagram)

We created highly targeted Meta ad campaigns focused on:

• Homeowners in Tees Valley postcodes

• Likely qualifying property profiles

• Clear, trust-led messaging

• A simple call to action:“Check your eligibility”

This messaging avoided false promises and attracted homeowners who genuinely wanted clarity.

ECO4 Lead Qualification Landing Page

We designed a dedicated landing page built specifically for filtering not selling.

The page:

• Explained ECO4 in plain English

• Set realistic expectations

• Encouraged honest responses

• Guided users into qualification

Every element was designed to reduce friction and improve data accuracy.

Facebook Lead Generation Form (Low-Friction Entry)

To maximise completion rates, we also deployed a Facebook native lead form.

This allowed homeowners to submit key information quickly while still capturing the data needed for qualification.
All submissions fed directly into the WebPunkz system — clean, structured and ready for automation.

AI CRM Automation & WebPunkz Software

Every lead from ads or landing pages flowed into the WebPunkz CRM where automation took over.

Inside the system:

• Leads were automatically tagged and segmented

• AI logic assessed eligibility signals

• Each homeowner profile was enriched with structured data

No spreadsheets.
No manual chasing.
No guesswork.

Automated SMS, Email & Custom AI Lead Magnet

Once a lead entered the system, a fully automated sequence began:

• SMS confirmed the enquiry instantly

• Email clearly explained next steps

• Custom AI Lead Magnet asked follow-up questions conversationally

This AI layer helped validate EPC and property details, reduced admin back-and-forth, and prepared the ECO4 team for efficient scheduling.

By the time a human stepped in, the lead was already informed, organised and pre-qualified.

Why This ECO4 Campaign Worked

This campaign succeeded because it respected how ECO4 actually works:

• ECO4 is not an impulse decision

• Eligibility matters more than volume

• Engineer time is valuable

• Poor data kills scalability

Instead of flooding the pipeline, we built a precision filter.

Campaign Outcomes – Quality Over Vanity Metrics

While exact figures remain confidential, the impact was clear:

• Higher quality leads

• Fewer wasted site visits

• Faster booking decisions

• Cleaner CRM data

• A reusable, scalable grant-qualification system

Most importantly, 0800 Repair gained infrastructure, not just enquiries.

Preparing for ECO4 Ending & the Warm Homes Scheme (2026)

The ECO4 scheme is expected to end in March 2026, making way for the new Government Warm Homes Scheme.

Because this campaign was built as asystem, not a one-off offer:

• Qualification logic can be updated

• AI flows can be retrained

• Ads can be repositioned

• Funnels can be reused

This future-proofs lead generation for upcoming government initiatives.

Final Thoughts – Smarter Grant Lead Generation

This case study proves one thing:

The future of grant lead generation isn’t louder ads — it’s smarter systems.

We didn’t just generate leads.
We delivered clarity, efficiency and control.

If your business relies on grants, assessments, or complex qualification rules — selling comes later.

First, build the machine.

WebPunkz
Turning complex lead generation into calm, controlled growth.🚀